Why Quantity Trumps Quality for PoC’s
Quality is almost always better than quantity – except when talking about a proof of concept.
In a world where options are plenty and customization is key, it is imperative that enterprises have the ability to test multiple POC’s with multiple startups simultaneously in order to assess which PoC is right for them.
While multiple PoC testing is optimal, it is not always plausible, leaving many companies struggling to select a single PoC, or worse, deciding to forego the entire process and bypass potential innovation due to the headache and resources necessary just to check if a technology is adaptable, scalable and relevant.
Competition Drives Creativity
Since the start of the dotcom bubble, startup companies have established themselves as thought leaders, innovators and creative problem solvers. Taking bright minds out of the structured enterprise environment and giving them real life problems to solve, has bred some of the most creative and innovative ideas the world has seen today.
It is not surprising therefore that enterprises have long desired to captivate the innovative thinking that startups breed in a way that can help them expand their product portfolio, features or offerings to enhance their overall brand and market share.
The problem enterprises encounter is retaining the creative spark of startups while harnessing the innovations bred from the creativity.
As technology advances and becomes more available, more technological barriers will be removed and more innovation will rise. The rise of cloud-based software and open code source and API’s means that startups with a good idea are no longer safe – the next startup with the same idea, but a better way of executing it, is always around the corner.
So what does that have to do with the enterprise PoC?
As enterprises struggle to stay modern and uphold their market share and relevance in the modern world, the decision makers must step outside their comfort zone (or at least their R&D department) in order to come up with new innovations and solutions.
Since enterprises often know exactly what they need, but have a hard time creating it, it seems obvious to say that enterprises should tap into the creative minds of the startups in order to create new features and technologies to provide their customers.
The best way to ensure that a new technology is adaptable, relevant and scalable within the existing ecosystem of an enterprise, is to launch and complete a PoC process. After the PoC is completed, an enterprise can easily assess whether the technology proposed is relevant and scalable to meet their exact needs and specifications.
Even better than testing the technology of one startup is leveraging the competitive nature of multiple startups against one another.
Easier Said Than Done
While harnessing the creativity of the competitive startup world and enabling multiple startups to run PoC’s is ideal, for a large-scale enterprise it is often easier said than done.
Enterprises, regardless of the industry in which they operate, often have very extensive and strict firewall and security regulations (and rightfully so), however those same solutions prevent them from granting startups access to their ecosystem in order to perform a PoC.
As a result, many enterprises either shy away from the PoC process and rely on internal resources in order to create new technology and improve existing problems, or test new technologies one at a time.
(All this is assuming the startup in question has the funding and networking to schmooze their way into the offices of the decision makers at the enterprise)
The least effective method is without a doubt complete abandonment of external interaction. Many enterprises do not have the available resources, the manpower or the ability to develop new game changing technologies, so relying on existing resources will most likely result in stagnation or, worse, deterioration of market share and a slow decline in relevancy and need by consumers. (Examples: Blackberry, Yahoo, Kodak)
Despite the risks of not improving their technology, enterprise decision makers who choose this route often do so not because it is what they want, but because of the inability to easily enable access to startups to test their technology on the enterprises ecosystem. As a result, these enterprises risk becoming obsolete while the startups with the potentially game changing technology miss the chance to connect to an enterprise with the power to test and scale their solution to mass market sizes – all in all a lose-lose for all parties involved.
For these enterprises, the idea of running multiple PoC’s is more a dream than a plausible reality, despite the fact that running multiple PoC’s with multiple startups will offer enterprises the most opportunity to find a new solution that meets their exact needs.
When PoC’s Become a Service
The idea of a PoC as a service doesn’t just simplify the accessibility of new technologies for enterprise decision makers, it streamlines the entire PoC process by maximizing a single integration into a PoC platform ecosystem and leverages that integration to enable multiple startups to run multiple PoC’s for a single enterprise.
Enterprises don’t have to rely exclusively on internal resources for innovation, or spend countless hours and manpower testing individual technologies one at a time to determine relevancy and scalability – now they enjoy prooV.
Simply put – more is better, and now enterprises can get more – more startups, more solutions, more technology at a faster pace than ever. So why wouldn’t they?